We needed to drive awareness and sales of KitchenAid major appliances without product innovations or paid media. Enter: the KitchenAid Experience at Lowe’s. This inspirational kitchen oasis turned the “King of the Countertop” into the “King of the Kitchen.”

Results:
• +12.8% increase in $YoY total
• +165pt increase in $YoY of SKUs within experience
• 5x customer engagement
• 90% awareness of KitchenAid major appliance offerings among shoppers
• Due to its success, Lowe’s has expanded the experience from 33 initial locations to 1,000 stores nationwide

GCD: Nathan McClain
CD: Alaina Africano
Copy: Melissa McNeill

OLVs, social, and metamorphic food photography for the baking aisle’s hottest collab.

GCD: Shelby Georgis
CD: Michelle Underwood
Copy: Stacy Burghardt Brumley
Design: Hannah Smith

Animal Crossing: New Horizons activation for Cracker Barrel.

Cracker Barrel lovers value gathering together to connect over a comforting meal. Since connection and comfort were sorely lacking during the pandemic, we brought Cracker Barrel to our lovers’ homes via ACNH. Players could visit our made-from-scratch island with friends around the world, giving them a new way to connect over our (virtual) food.

GCD: Shelby Georgis
CDs: Jimmy Dietzen & Josh Mizrachi
Copy: Bryan Miguel

OLVs, social, and sweet food photography for Pillsbury’s end-of-year campaign: Fun You Can Count On!

GCD: Shelby Georgis
CD: Michelle Underwood
Copy: Kate Delaney
Design: Hannah Smith

Starbucks shopper samples, specifically:
1. A product page highlighting premium instant coffee
2. A digital ad highlighting Nespresso pods
3. A signature aisle highlighting the season’s limited-time coffees

CD: Liz Gazal
Copy: Callie Vinson

Web design for Amazon Access: the new hub for programs, discounts, and features that increase accessibility.

Additional OLVs, digital, and print promote two specific programs: Amazon + SNAP and Amazon Layaway.

ECD: Alayna Miller
ACD: Laurent Varlet
Copy: Danny Furey

Print ads expanding the world of Winter Blend’s evolving packaging into a magical, three-dimensional snow globe (2021) and mountain range (2022).

CD: Liz Gazal
Copy: Callie Vinson

Print ad to raise awareness and funds for the significantly underfunded research of children’s cancer treatments.

2020 US Young Lions 3rd Place Winner.

Copy + Photo: Bryan Miguel

Shopper, digital, and social for the popular Japanese snack’s stateside debut.

ECD: Alayna Miller
CD: Liz Gazal
Copy: Callie Vinson

Passion (or frustration) project. Because if these baddies can wear a mask, so can you.

Published in The Jungle.

Cover art and merch inspired by theatrical tragedy and comedy masks, highlighting the unique juxtaposition of the true crime comedy genre.

Wall mural celebrating LPCS’ storied journey to their new location.

Redesign of The Popcorn Factory's catalog from top to bottom.

Snapchat Geofilters for Life Fitness’ booth at the IHRSA International Convention & Trade Show.

Illustrations highlighting the ways to earn points with the Citi Premier Card.